YOU SHALL OPTIMIZE YOURSELF!

Documentary by Reinhild Dettmer-Finke, 57 Min., 2017, ZDF/Arte/SRF

Optimize Yourself!

Nowadays, the desire to optimise ourselves affects almost all spheres of our life: from education to diet, from career to how we handle relationships. Becoming better is our goal, developing our individual potential in the best possible way rather than living according to predefined patterns. We meet people who dedicate themselves to self-optimisation, the ideology of achievement and enhancement utopia, and we interview scientists and intellectuals who have spent years studying this social transformation and its consequences.